Digital Marketing Executive

Qualifications:

• Proven experience as a Digital Marketing Executive or in a similar role with a focus on SEO and Google Ads.

• In-depth knowledge of SEO principles, Google Ads, and digital marketing best practices.
• Familiarity with Google Analytics, Google Search Console, and other SEO/SEM tools.
• Strong analytical skills and the ability to interpret data to drive informed decisions.
• Proficiency in content marketing, social media marketing, and email marketing.
• Knowledge of conversion rate optimization techniques and A/B testing.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Results-driven mindset with a passion for staying updated with the latest industry trends and advancements.
• Should have good computer skills especially MS Office – Excel, Word

Education: Bachelor’s degree in marketing, digital marketing, or a related field.

Experience: 2+ years of experience in digital marketing.

Role and Responsibilities:

• Develop and execute all digital marketing, including SEO/SEM, marketing database, email marketing, social media marketing
• Develop and execute effective SEO strategies to improve organic search rankings, website visibility, and overall search engine performance.
• Conduct keyword research, competitive analysis, and on-page and off-page optimization to drive relevant organic traffic.
• Create, manage, and optimize Google Ads campaigns to increase brand awareness, drive website traffic, and generate leads.
• Analyze and interpret data from Google Ads and other analytics platforms to make data-driven decisions and continuously improve campaign performance
• Create landing pages and optimize user experience
• Design, build and maintain our social media presence
• Developing, monitoring, writing and updating product content contained on eCommerce websites/portals.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Preparing accurate reports on our marketing campaign’s overall performance

Joining: Immediately

Location: Andheri East